Sponsored by:

https://www.payentry.com/

Personal Branding for a New Career With The Three Superpowers of LinkedIn

Presented by

Max Dubroff

Manager, Human Resources Shared Services
Sandia National Laboratories

Summary

As Human Resources and business professionals, people turn to us for guidance when they are looking for a new career path. Using insights that have helped more than 260 veterans and veteran spouses successfully re-brand themselves for a new career, Max provides new perspectives for you to put into practice. Your personal brand is how you promote yourself along with the combination of skills, experience, and personality that are uniquely you. Participants are encouraged to leverage their own opportunities and experiences to critically think about the advice they provide to others.

This interactive presentation uses group polling to engage participants in understanding and using the most impactful elements of LinkedIn to build a stand-out brand—including the three superpowers. Personal branding is a great way to establish yourself as an expert in a particular space. The benefit is a higher volume of exposure and recognition.

Learning Objectives

1.    Define and comprehend the three superpowers of LinkedIn and apply them to your own profile and the individual profiles whom you are mentoring. 

2.    Learn and put into practice seven additional elements of personal branding to build trust, commitment, and community.

3.    Intentionally create and influence the public perception for you and your mentees by applying the successful elements of personal branding. This will differentiate you and your mentees from the competition.