Beyond Compliance: Engaging Employees from Day 1

Leveraging Storytelling to Enhance Employer Branding and Employee Engagement

Presentation Overview:

This session focuses on the strategic use of storytelling to strengthen employer branding, foster company culture, and enhance employee engagement. Participants will explore actionable strategies to craft and share stories that resonate with employees and reinforce organizational values.

Learning Objectives:

About the Speaker:

Jerome Deroy, CEO of Narrativ, Inc., has led thousands of individuals and their teams through training programs focused on improving onboarding processes, developing leaders, aligning teams, and enhancing sales performance.

These programs have been delivered globally in companies as diverse as Prudential, Cigna, Johnson and Johnson, and Capital One. He’s worked with household non-profit organizations such as UNICEF as well as Internet based companies and social enterprises. He has taught the art of storytelling to students, staff and faculty, in the Continuing Education Program at UNM, the Design and Management course at Parsons, The New School of Design, Cornell’s MBA programs in healthcare, the RH Smith School of Business (University of Maryland), the City University of New York, Pace University, Columbia University, and many others.
As a Certified Professional Coach (CPC), he coaches CEOs, startup entrepreneurs, and program officers in the art of storytelling for pitches, fundraising, presentations and keynote addresses.

After obtaining his MBA, he joined the bank BNP Paribas in Hong Kong, where he was marketing manager from 1999 to 2003. He moved to New York in 2004, working as a production manager and distribution coordinator on documentary films. In 2006, he started developing and leading Narativ’s training programs, focusing on applying the programs to client and staff communication and engagement.

NOTE:  Event registrations are not refundable.  If you are unable to attend the event in person, you have two options:

Below you will find information to attend HRMA’s meeting virtually. 

If you registered to attend in person, we will see you at the Indian Pueblo Cultural Center. In the event you’re unable to attend in person, you’ll have the link so you can attend remotely.

Attend Meeting Virtually

Be sure to join the meeting on a device (laptop/desktop, tablet) so that you can see the content being presented + hear the presentation. If you do not have Microsoft Teams installed, you have the option of joining via web. To do this, click the web link below and select “join on web instead” to join the meeting. We recommend joining 5-10 minutes prior to the meeting.

Please remember to mute yourself once you join. If you have a question for the speaker, we welcome you to unmute yourself and ask your question or put your question in the chat. We encourage you to turn your camera on to enhance the virtual experience.

Microsoft Teams meeting information will be sent after you register for the event. Please don't share this link with anyone. Join on your computer, mobile app or room device.